This document describes how Moroccan Rituals produces and reviews its editorial work, and the principles that shape it. It exists so readers can hold us to the standard we set for ourselves.
The stance we work from
We cover Moroccan beauty, wellbeing, and ritual life with an editorial voice that prizes restraint over spectacle, documentation over decoration, and lived experience over aesthetic composition. We treat what we cover as living material, not as costume.
Sourcing
Every article rests on some combination of the following, and says so:
- On-the-ground reporting — visits, interviews, and observation
- Conversations with practitioners, artisans, cooperatives, and scholars
- Peer-reviewed research where relevant (dermatology, botany, ethnography)
- Published references — books, archives, academic work, museum material
- Manufacturer or supplier documentation, where relevant to ingredients
We link to sources where we can, and name them where we can’t link.
Cultural care
We cover practices that belong to the communities they come from. We seek consent for interviews and imagery. We resist the framing that reduces living traditions to “exotic” details, and we avoid publishing material — visual or written — that a practitioner in the community would not recognise as a fair account of their work.
Where a practice has commercial variants and traditional forms, we distinguish between them.
Independence
Our editorial choices are our own. We do not accept payment, gifts, or trips in exchange for coverage. Where our writing crosses paths with commercial interests — including brands owned by the same team behind Moroccan Rituals — we say so, in the piece where it comes up and again on our Disclosures page.
Editorial staff are not directed by, and do not report to, anyone with commercial responsibility for related brands.
Fact-checking
Every article is reviewed before publication. Claims of fact are checked against at least one independent source, and — where possible — against a source close to the practice (a hammam attendant on hammam pieces; a botanist on plant chemistry). Historical and cultural claims are cross-referenced with published references before they run.
AI and generated content
We do not publish AI-generated editorial text as our own. AI tools are used only for research support, transcription, and translation drafts — never to produce the writing that appears on Moroccan Rituals. Imagery is documentary photography or original illustration; we do not use generative image models to produce photorealistic scenes of Morocco.
Corrections and updates
Mistakes happen. When we find one — or a reader finds one for us — we fix it, note the correction visibly on the article, and log it in our internal record. Substantive updates carry an “Updated” line at the top; small typographical fixes do not.
To flag a correction, email contact@moroccanrituals.co. We respond quickly.
Removal requests
If you appear in one of our articles (as a practitioner, subject, or interviewee) and want the piece amended or removed, please write to us. We take these requests seriously and evaluate them case by case, balancing our editorial record against your reasonable interests.