Living Traditions

The Moroccan Hair Oiling Ritual: A Weekly Practice, Older Than Its Ingredients

Long before argan oil became a global export, Moroccan women — particularly Amazigh women in the Atlas and the Souss — were oiling their hair every week with olive, argan, and prickly pear, sealing the scalp under a warm cloth for the afternoon, and unwinding a rope of dark, glossy hair afterwards. The practice is still done. This is what it actually involves.

In an Amazigh household in the Souss valley on a Thursday afternoon, a mother sits on a low stool while her daughter warms a small clay vessel of argan oil over a covered brazier. The oil warms to just above blood temperature. The daughter sections her mother’s hair, pours a measured amount into her palm, and begins to work the oil through the length in unhurried strokes. When the whole head is coated, she wraps her mother’s head in a warm cotton cloth and both go about the rest of the afternoon. Four hours later the cloth is unwound; the hair is washed in the hammam the following morning. When she leaves the hammam, her mother’s hair is a rope of dark, glossy weight.

This is a practice that predates the international export market for argan oil by centuries and that is still done, weekly, in millions of Moroccan households. The recent wellness-industry adoption of “hair oiling” as a trendy new practice has almost no relationship to what the Moroccan tradition actually is. This article is a description of the tradition — the oils used, the timing, the technique, the point.

What the practice actually is

Moroccan hair oiling is a weekly domestic treatment in which warm plant oil is worked thoroughly through the length of the hair and massaged into the scalp, then left under a warm covering for several hours, and rinsed out in the hammam or with a gentle wash the following day. The frequency is roughly weekly; the timing is nearly always aligned with hammam day (Friday for many households, though the specific day varies); and the oils used are locally available, usually from the family’s own agricultural sources.

The purpose is not primarily cosmetic in the modern sense. In the traditional context, weekly oiling is what kept hair manageable, healthy, and long enough to be braided, coiled, or worn under the head coverings that were the norm across most of Morocco until the mid-twentieth century. It supported scalp health in a climate that ranges from dry Atlantic wind on the coast to intense sun in the Souss to dust in the Sahara. It transmitted a small ritual of care between generations — mother to daughter, grandmother to granddaughter — that was part of what a girl learned as she grew.

Where modern “hair oiling” is treated as an intensive weekly treatment layered onto other products, the Moroccan version is more integrated: it is the hair-care baseline, not an addition. Shampoo, conditioner, and modern styling products were introduced into Moroccan hair care in the twentieth century; the weekly oiling was already there.

The oils Moroccan women actually use

The choice of oil in traditional Moroccan hair care is regional and agricultural rather than aesthetic. A woman uses what her family produces or what the local market supplies at reasonable cost — which produces a distinct oil geography across the country.

The four traditional Moroccan hair oils

Argan oil
The heavy hitter of Moroccan hair oiling and the most exported. Rich in oleic acid, tocopherols, and a distinctive gamma-tocopherol profile. Its molecular weight is well suited to hair — it coats the shaft, seals the cuticle, and reduces water loss overnight. Cold-pressed cosmetic-grade argan is used in the Souss valley (where the tree grows) and increasingly across the country as national and international demand normalised the product.
Olive oil
The traditional oil of northern and central Morocco, particularly in olive-growing regions around Meknes, Fez, and the Rif. Extra-virgin, cold-pressed, family-produced olive oil is used for weekly hair treatments in these regions and has been for centuries — the “Fassi oiling” pattern is olive-based. Slightly heavier than argan on the shaft but excellent for deep conditioning.
Prickly pear seed oil
Traditionally used more sparingly because of its cost and yield, and more often on the length ends than the full head. Lighter texture, high linoleic acid content, absorbs faster. Sometimes blended with argan or olive as a finishing oil rather than the main treatment.
Sweet almond oil
The lightest of the traditional oils, used particularly for children and for very fine hair. Less common as a solo treatment; more often part of a family’s rotation of oils across different family members.

Beyond these four, some regions and some households incorporate small amounts of specific botanical additions — nigella seed oil (habba sawda) for reported scalp benefits, castor oil (khirwa) for hair growth in the temples, henna oil for colour deepening. These are additions rather than substitutions; the base oil remains argan or olive in most traditional preparations.

Regional differences in oil choice

The oil a Moroccan woman uses in her weekly hair care tells you where her family is from, in the same way that the tea she pours tells you her region.

Souss valley and Anti-Atlas. Argan-dominant. This is the heart of argan production and the argan tradition; women here have been oiling with argan for as long as anyone can trace. Often combined with a small proportion of prickly pear seed oil as a light finishing layer.

Middle Atlas. Olive-dominant, sometimes with argan added if the family has money. The mountainous olive groves of the Middle Atlas produce oil that families press annually; weekly hair oiling is done from the same jars that supply the kitchen.

Fez, Meknes, and the northern cities. Olive-based traditional, with a shift toward argan in recent decades as the national market has made it more available. Older Fassi women still prefer the olive oil they grew up with; younger women often use whatever combination they find convenient.

The Rif. Olive-based, sometimes with local herbal additions specific to the region. The Rifian tradition includes cold-pressed olive oil steeped with rosemary or with lavender for hair use.

The Sahara. Historically dependent on trade for oils — argan and olive both had to be transported in — and lighter in oil use overall than the north. Sahrawi hair care traditions include a more prominent use of specific washes (particularly the rhassoul clay wash) and less frequent full oiling, adapted to a climate where dust management matters more than moisture retention.

What “using argan on your hair” actually means

The wellness-industry image of Moroccan argan hair oiling — a few drops of oil worked through wet hair after showering, as a leave-in serum — is a Western adaptation that has almost nothing to do with the traditional Moroccan practice. The traditional practice is a heavy weekly treatment: two to four tablespoons of warm oil worked through dry or barely-damp hair, left on for several hours under a warm cloth, and rinsed out with a proper wash. The few-drops-after-shower use is a lighter, secondary application — Moroccan women do it too, but it is not what “hair oiling” means in the tradition.

Weekly cadence and hammam-day timing

Traditional Moroccan hair oiling is done the day before a hammam visit, so the oil has hours to sit on the hair and scalp before it is washed out at the hammam the following morning. In most households this means Thursday evening or Friday morning, aligned with the Friday hammam and Friday couscous rhythm that structures the domestic week.

The reasoning is functional. Deep oiling requires a proper wash to remove — a normal shampoo does not fully strip several tablespoons of warm oil from a full head of hair without stripping the scalp as well. The hammam provides the hot water, the steam, the alkaline savon beldi, and the time to wash the oil out thoroughly and gently. Oiling on Saturday would mean carrying oily hair through the week; oiling on Sunday would mean skipping the treatment for the week. The Thursday-Friday pairing is the practical solution.

Households that no longer follow the traditional weekly hammam rhythm often let the oiling drift with them: a Wednesday oiling for a Thursday morning wash, a Sunday oiling for a Monday morning wash, whatever fits the working week. The pairing of “oil the night before you wash properly” is what matters; the specific day is secondary.

The full sequence, step by step

  1. Warm the oil

    Two to four tablespoons of oil (the amount scales with hair length and thickness) is warmed in a small ceramic or metal vessel — traditionally set in a bowl of hot water, in modern kitchens over a very low gas flame or in a small ceramic warmer. The target temperature is slightly above blood-warm — comfortable on the wrist, not hot. Overheating the oil damages the tocopherols and reduces its skin and hair benefit.

  2. Prepare the hair

    The hair should be clean-ish (a day or two after the last wash is ideal — not freshly washed, which repels oil; not heavily unwashed, which the oil cannot penetrate) and dry. It is combed through with a wide-tooth wooden comb to remove tangles and to distribute the natural sebum from the scalp toward the ends.

  3. Section the hair

    The hair is divided into four to six sections, clipped or held aside. Sectioning ensures the oil reaches every part of the head rather than sitting on the surface layer only. Long hair may require more sections; short hair may only need two or three.

  4. Apply oil section by section

    Working from the nape upward, a small amount of oil is poured into the palm, rubbed between both hands to warm and thin, and applied to each section from mid-length to ends first, then to the scalp last. The order matters: applying to the scalp first over-saturates the roots and under-treats the ends, which is the opposite of what damaged hair needs.

  5. Massage the scalp

    Once all sections are oiled, the fingertips (never fingernails) massage the scalp in small circular motions across the whole head — hairline to crown, temples, above the ears, along the nape. Five to ten minutes of scalp massage is standard. This distributes the oil into the follicles and increases blood flow to the scalp.

  6. Loosely braid or coil

    The oiled hair is gathered into a loose braid or coiled on top of the head — loose enough not to strain the roots, contained enough not to spread oil onto the shoulders and the collar of the day’s clothes.

  7. Wrap in a warm cloth

    A clean cotton or linen cloth — traditionally warmed briefly by holding it near the brazier, in modern kitchens by running it under hot water and wringing thoroughly — is wrapped around the head, covering all of the hair and secured at the nape or crown. The warmth extends the time the oil stays fluid and penetrates the shaft.

  8. Rest for four to six hours (or overnight)

    The wrapped hair is left through the afternoon or evening. In traditional practice the oiling was done in the afternoon and the head unwrapped for sleep; some contemporary users leave it wrapped overnight for a longer treatment. Longer than eight to ten hours provides no additional benefit and can begin to weigh the hair down.

  9. Wash out at the hammam or in the shower

    The oil is washed out with warm water and a gentle cleanser. In the hammam, savon beldi does the work; at home, a mild shampoo used twice — once to break down the oil, once to clean — is the equivalent. Rinse until the water runs clear and the hair feels clean rather than coated.

Scalp technique and the point of the massage

The scalp massage is not decoration. It is doing three specific things that make the treatment work.

First, it distributes the oil into the follicles rather than onto the surface of the scalp. Without the massage, the oil sits on the skin and mostly runs off onto the pillow. With the massage, the oil enters the small openings around each hair shaft and settles there, where it can moisturise the scalp itself.

Second, it stimulates blood flow to the scalp. This is a small effect but a real one — massage increases local circulation, delivers slightly more oxygen and nutrients to the hair follicles, and, in some studies, is associated with modest improvements in hair thickness over sustained months of practice. The tradition figured this out empirically long before anyone measured it.

Third, the massage disperses accumulated sebum and product residue that a shampoo alone often does not reach. A weekly deep massage under warm oil, followed by a proper hammam wash, keeps a scalp cleaner than a daily shampoo regime with no massage.

The technique matters. Fingertips only — never nails, which scratch the scalp and can cause micro-injuries. Small circular motions — not rubbing back and forth, which tangles hair and can pull at the roots. Firm but not aggressive pressure — enough that the scalp visibly moves against the skull under the fingers, not so much that it hurts. Five to ten minutes is standard; longer is not particularly beneficial.

The wellness industry treats hair oiling as a novelty. Moroccan women have been doing it every Thursday for six hundred years. The difference is warm oil, real time, and a hammam the next day. Editorial statement — Moroccan Rituals

The warm cloth, and why it matters

The warm cloth wrap is the single most-often-skipped step when non-Moroccan hair-oilers adopt the practice, and it is what separates a full traditional treatment from a partial one.

Warmth extends the fluid state of the oil, which lets it continue to penetrate the hair shaft and the scalp over the hours it sits. Oil at room temperature on a bare head cools within minutes and becomes progressively less effective as it thickens. Oil under a warm cloth stays working for the full four to six hours of the treatment.

The traditional cloth is cotton or linen, wrapped closely around the head and secured. A cheap modern alternative is a warm damp towel, but the towel needs to be re-warmed every hour or so to maintain the effect. A shower cap or plastic bag traps heat well but also traps sweat, which can defeat the purpose by adding water to the oil. The tradition of a warmed natural-fibre cloth is a genuine optimisation.

In cold-weather months, some Moroccan households layer a second dry cloth or a light wool scarf over the first for additional insulation. In summer, in the Souss or the Sahara, the ambient temperature does most of the work and only a single light cloth is used.

Washing the oil out without stripping

Washing several tablespoons of warm oil out of a full head of hair without also stripping the scalp of its own protective oils requires a specific technique. The hammam gets this right; the average bathroom shower with a modern shampoo often does not.

The key is to apply the cleanser to the hair before adding water. Rubbing shampoo directly into oiled hair, without wetting it first, allows the shampoo’s surfactants to bind to the oil and lift it off. Adding water at that point rinses the emulsion away cleanly. The reverse order — wetting the hair first, then applying shampoo — creates a barrier of water that prevents proper emulsification and leaves oil residue behind.

In the hammam, this is achieved with savon beldi, which is applied to the oiled hair as a thin film and left for a few minutes before rinsing. At home, a small amount of shampoo — a teaspoon for medium hair, more for longer — applied directly to dry oiled hair and worked through before rinsing has the same effect. Repeat once if needed. Follow with a lighter shampoo for a normal cleanse. Do not condition heavily afterwards; the oil treatment has already done the conditioning work.

Adapting to modern hair and modern time

The full traditional practice — Thursday afternoon oiling, four to six hours under a warm cloth, Friday morning hammam — requires more time than most modern working weeks allow. Adaptations that preserve the substance of the tradition:

The compressed weekly. Oil on Saturday morning, keep the cloth on for two to three hours while doing the weekend’s housework or reading, wash out at midday. Not as thorough as the traditional afternoon-and-overnight version but retains most of the benefit.

The overnight version. Oil before bed, sleep on a covered pillow (an old t-shirt over the pillowcase protects the linen), wash out in the morning. Loses the warm-cloth effect but gains hours of exposure.

The bi-weekly full treatment. Every second week rather than every week, but keeping the full four-hour cloth-wrapped version. Slower cumulative benefit but often more feasible.

The scalp-only mid-week. A small amount of oil massaged into the scalp only, without the length-of-hair treatment, on a mid-week evening. Ten minutes, no cloth, wash out the next morning. Not a full replacement but a useful supplement.

What does not work as a replacement is the “few drops of argan oil in the palms after showering” that dominates most Western descriptions of Moroccan hair oiling. This is a real technique — Moroccan women do it too — but it is a leave-in styling product application, not the traditional deep treatment. Confusing the two is the reason so many wellness articles that recommend “the Moroccan hair oiling ritual” describe something that Moroccan grandmothers would not recognise.

What actually changes with practice

Sustained weekly oiling — for six months or more — produces measurable and observable changes in most hair types. Not miracles, and not the results promised by the international marketing of argan oil products. Something real, at a slower pace than most people expect.

Hair becomes visibly shinier because the cuticle is more consistently sealed. Split ends reduce because the ends are being conditioned rather than allowed to dry out and fray. Breakage during brushing and styling reduces because the hair shaft is more elastic. Scalp health improves because the massage is dispersing sebum and product buildup and delivering circulation. In some cases, hair thickness at the follicle level improves modestly, though this depends heavily on the underlying hair growth pattern of the individual.

What does not change: baseline hair colour, curl pattern, follicle density, or hormonal hair loss patterns. Oiling is a maintenance practice for hair you already have, not a rescue for hair you have lost. Realistic expectations preserve the practice; expecting miracles produces disappointment and abandonment.

The most consistent report from Moroccan women who have oiled weekly for decades is not any single dramatic change but the accumulated effect of many small ones — hair that survives being pulled up and let down thousands of times without breaking, ends that stay together into old age, scalp that remains healthy under a lifetime of head coverings and sun. This is what the practice is optimising for. It works.

Editorial note This article draws on direct observation of hair oiling practices in Amazigh households in the Souss valley and the Middle Atlas, in Fez and Rabat, and in Casablanca; on conversations with women across three generations about how the practice has been transmitted and how it has changed; and on published dermatological and cosmetic-chemistry reference material on the oils used. Where the practice varies by region or by household, we have described the most common variants and flagged the differences. The specific claims about scalp massage and blood flow are conservative and defensible; the broader wellness claims sometimes attached to hair oiling in international marketing are not repeated here because they are not evidenced.

Sources and further reading

  1. Charrouf, Z., and Guillaume, D. “Argan oil and other argan products: Use in dermocosmetology.” European Journal of Lipid Science and Technology, on argan oil composition and cosmetic behaviour on hair.
  2. Koyama, T., et al. “Standardized scalp massage results in increased hair thickness by inducing stretching forces to dermal papilla cells.” Eplasty, on the measurable effects of sustained scalp massage on hair follicle behaviour.
  3. Bellakhdar, J. La Pharmacopée Marocaine Traditionnelle. Ibis Press, on the traditional Moroccan use of plant oils and botanical additions in hair and skin care.
  4. Direct observation of weekly hair-oiling practice in Amazigh households in the Souss valley (Taroudant, Tafraoute regions) and Middle Atlas (Azrou, Ifrane regions), 2023–2026.
  5. Intergenerational conversations with women in Fez, Rabat, and Casablanca on the transmission, adaptation, and modern practice of weekly hair oiling.
  6. Draelos, Z. D. Hair Care: An Illustrated Dermatologic Handbook. Taylor & Francis, on the dermatological principles behind proper cleansing of heavily oiled hair.

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